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The Hidden Danger of Text Message Marketing

Posted by Jim Radogna on October 22, 2011 at 2:07pm

Is That IPad Giveaway Legal?

Posted by Jim Radogna on October 13, 2011 at 2:35pm

Be Careful When Using Social Media in Hiring Decisions

Posted by Jim Radogna on September 3, 2011 at 10:53pm

Who’s Writing Your Online Ads?

Posted by Jim Radogna on May 21, 2011 at 8:51pm

Reputation Management Is Not Rocket Science

Posted by Jim Radogna on May 8, 2011 at 2:18pm

Give Your Google Adwords The Star Treatment

Posted by Brian Pasch on February 25, 2011 at 7:18pm

Car Dealer Digital Strategies

Latest Activity

Alex Wilson is now a member of Car Dealer Marketing
Apr 20
Cars - Jim Canto is now a member of Car Dealer Marketing
Mar 23
Jim Radogna posted a blog post

Legal Lessons to be Learned from the TrueCar Discussions

As the TrueCar debate rages on, one thing is certain: there is going to be increased scrutiny on auto sales practices by a number of state regulatory agencies. While TrueCar has a number of challenges to overcome and may be forced to alter their business model, the real concern is how these legal issues may affect dealers. Several state authorities have indicated that they will hold dealers responsible for any violations. It’s important that dealers are aware of these issues and protect…See More
Dec 27, 2011
Brian Pasch posted a blog post

Car Dealer Marketing Strategies Need To Reflect Automotive ZMOT

Internet Sales Manager (ISM) community members are reminded that October 31st is the last day that you can take advantage of the Early Bird Discount for the 2012 Digital Marketing Strategies Conference.   DMSC is being held just prior…See More
Oct 23, 2011
Jim Radogna posted blog posts
Oct 23, 2011
Mike Correra is now a member of Car Dealer Marketing
Sep 5, 2011
Brian Pasch posted an event

2012 Digital Marketing Strategies Conference at Monte Carlo Hotel

September 4, 2011 from 6pm to 7pm
Join progressive automotive professionals at the 2012 DMSC just prior to the 2012 NADA Convention in Las Vegas.
Sep 4, 2011
Jim Radogna posted blog posts
Sep 4, 2011
Jim Radogna posted a blog post

Who’s Writing Your Online Ads?

I recently saw a vehicle advertised on a dealer website that caught my attention. This pre-owned car was advertised as a “CarFax One Owner”.  Upon further investigation, I discovered that the “one owner” was a rental car company. Even though the “one owner” statement may have been technically true, the description of the vehicle blew my mind: “With just one previous owner, who treated this vehicle like a member of the family, you'll really hit the jackpot when you drive home with this terrific…See More
Jun 1, 2011
Chris Keuling is now a member of Car Dealer Marketing
May 10, 2011
Brian Pasch posted an event

PCG Pit Stop Chicago at Palmer House Hotel

June 11, 2011 at 3pm to June 12, 2011 at 6pm
High quality digital marketing workshops and strategies to improve dealership operations are coming to cities across the US and Canada.PCG is responding to the dynamic changes in the automotive industry with regional training events for car dealers.The Internet is constantly changing and offering progressive dealers new opportunities to market their goods and services.See More
May 8, 2011
Jim Radogna posted a blog post

Reputation Management Is Not Rocket Science

There are a number of good reasons for operating an ethical and legally compliant dealership, not the least of which is staying out of a courtroom.  Perhaps the most important - and most often overlooked - reason is increased customer satisfaction.  There are times when an employee may feel that he or she came out the winner by bending the rules a little, but what about the dealership’s reputation?  What about the customers who were mislead?  It seems like there might be some losers in the…See More
May 8, 2011
Marilyn Reeves is now a member of Car Dealer Marketing
Apr 5, 2011
Jona Williams is now a member of Car Dealer Marketing
Mar 1, 2011
Glynn Rodean posted a video

Pay Plans for BDC Compensation - Appointments and Sales - with Glynn Rodean

Glynn Rodean discusses Automotive Sales BDC Compensation Pay Plans in the context of Appointment and Sales Minded Thinking.Please get your copy of Glynn's FR...
Feb 28, 2011
Brian Pasch's 2 blog posts were featured
Feb 25, 2011
 
 
 

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